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A new initiative from our media sales house to promote responsible screen consumption
Screens: has it gone too far?
How to help reduce screen time and take action for more responsible screen consumption – a great opportunity for your brand!
Screen time: the shocking reality
On average, a young person spends between 5 to 6 hours a day on their smartphone. Over a lifetime, that adds up to nearly 15 years spent staring at a screen. A staggering number that reflects a daily reality, often more imposed than chosen.
What are the effects of this hyperconnectivity on our well-being, mental health, and productivity? In this episode of the Think Ahead podcast, RMB gives the floor to Sébastien Haas, founder of Balnz, an innovative app promoting responsible screen consumption. A rich conversation that provides an honest assessment and offers a solution for a more balanced use of digital technologies.
What are the concrete actions to reduce screen time?
The issue of screen time isn’t just for teenagers and their parents; it’s a real societal challenge. Excessive smartphone use is harmful to health, concentration, and sleep quality. Additionally, too much screen time undermines authenticity and connection with others.
In today’s always-connected world, several solutions can help achieve more moderate screen use: self-control (setting personal limits), self-discipline apps (tracking screen time, blocking or temporarily locking devices), and parental control apps, which are often seen as intrusive and restrictive.
Alongside these somewhat limited solutions, we see a rise in long-term behavioral change initiatives aimed at empowering and encouraging individuals. Balnz, the app developed by Sébastien Haas, belongs to this new generation of solutions.
5-6 hours
Average daily screen time among 11-34 year-olds
15 years
Total lifetime exposure to screens
-30%
Balnz’ goal for reducing screen time
Reducing without guilt: Balnz’ gamified solution
Balnz stands out as a unique solution thanks to its fun and effective approach. It’s a smart combination of different existing solutions to help reduce screen time.
Rather than being a moralizing tool, Balnz focuses on positive motivation levers to gently reduce screen dependence. The app is based on gamification, it creates a sense of community among users, and it encourages the pride of regaining control. It also rewards the efforts made.
In practical terms, the app rewards moments spent off-screen. By analyzing individual habits, it suggests personalized challenges and encourages users with a catalog of rewards from committed partners. Are you also sensitive to the issue of digital sobriety? RMB invites you to join advertisers who encourage responsible screen consumption.
Partnering with Balnz to promote reconnection with others
The Balnz model is based on a key insight: we don’t break ingrained habits through force, but through desire. And it works! Multiple tests have shown that it’s possible to reduce screen time by 30% using the app.
RMB didn’t just support Balnz in its media strategy – it is now a shareholder in the app. A bold move that aligns with its commitment to promoting sustainable practices.
For brands, Balnz offers a fresh and impactful way to stand out. By joining the rewards catalog, you’re aligning your brand with a forward-thinking program built on the best practices for ethical tech use. It’s a powerful way to promote social reconnection while reaching a young, engaged audience.
Are you ready to support more responsible digital consumption?
Discover how to align your brand values with Balnz. Test the prototype today and explore all the possibilities at balnz.io.
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