Content: the new key to captivate attention

Capture your audience with impactful stories and engage them with a powerful content strategy

Content: an essential driver for brands

Today, brands do more than just broadcast messages, they tell stories, evoke emotions, and engage their audiences. With the rise of digital media and social networks, a well-defined content strategy has become a critical pillar for capturing consumer attention.

In this Think Ahead podcast, Dimitri Lemmens, Head of Content & Creativity at RMB, explains the central role of content in current marketing strategies to stand out in a crowded landscape. So, are you ready to leverage content and creativity to strengthen your connection with your audience?

Three key drivers for a winning content strategy

Here are the three core concepts behind successful content marketing:

Influencer marketing: how to activate a powerful lever
Content creators and influencers play a key role in a content marketing strategy. Close to their communities, they provide increased reach and credibility to your message. Rely on opinion leaders to make your voice heard!
Branded content: how to showcase your business
Creating branded content means associating your message with strong values and captivating stories. Create your own format and strengthen brand loyalty!
Social media marketing: how to adapt your content to platforms
Social media is essential for reaching your audience the right way. Each platform has its own codes, so adapting your content calendar and content types is key to maximizing impact. Use social media to interact with your consumers!

Let’s team up and power up your strategy!

What is an efficient content marketing strategy?

Content marketing relies on several essential steps:

Set clear goals: awareness, lead generation, loyalty, etc.
Analyze the target audience: identify their needs and expectations.
Optimize SEO: choose the right keywords and structure the content so it ranks high in search engine results (Google and others).
Create a coherent content plan: use an content calendar to ensure consistency and diversity in content—plan what to say, when, where, and how.
Measure audience engagement: track KPIs (key performance indicators) to adjust the strategy.

The key takeaway: content must be flexible and tailored to each platform. To be engaging, whether broadcast on social media, TV, or at live events, your message must be consistent and adapted based on the chosen media and target audience.

Our experts will help craft your tailor-made strategy!

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Julie Degroof

Client service

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85%

Percentage of Belgians using social media every month

99%

Percentage of 16-34-year-olds connected to social media each month

87%

Monthly usage of YouTube (the #1 platform) by 16-34-year-olds

Shaping a future where content makes all the difference

Brands sure know it: the impact of content on platforms is undeniable. Global advertising spending has increased from €1.7 billion in 2016 to €24 billion in 2024 (Source: Influencer Marketing Hub & Viral Nation, The State of Influencer Marketing).

In Belgium, influencer marketing still represents less than 1% of global advertising spending, but the trend is rapidly growing. Local initiatives like NRJ Creators Night highlight top content creators and structure this booming market.

With their massive reach in Belgium, social media platforms are a true playground for brands eager to engage consumers up close and make a real impact. Each network brings its own strengths to help amplify your message and boost visibility.

Know more about social media in Belgium

RMB & Slice: tailored solutions

At RMB, we help brands create and share high-quality content tailored for every platform. Slice, our dedicated agency, crafts custom campaigns designed to maximize engagement and strengthen the connection with your audience.

Whether you already have content in mind or need help creating it, we’ve got the perfect solutions to bring it to life. Branded content, influencer marketing, social media… Slice makes sure you reach the right audience at the right time.

Let’s discuss your project and work on a plan that fits your needs

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