'Non peut-être' Returns on Twitch
What if your brand was part of the conversations that really matter? After proving that an interactive talk show on Twitch can become a true media platform, 'Non peut-être' returns for a second season. Created and produced by Slice, this Belgian format brings together streamers, guests, and communities for live debates, where the chat actively participates. A unique opportunity for advertisers to build an authentic connection with a Gen Z audience that's hard to reach through traditional media.
The return of a format designed for Twitch
Launched in 2025, the first season of ‘No maybe’ marked an important milestone in brand use of Twitch. Designed from the start for the platform, the talk show proved that native content can drive engagement, closeness, and authentic conversations.
Led by influential Belgian creators, the program brings together streamers, guests, and communities around trends shaping young generations, their current passions, or everyday topics. Here, the audience doesn’t just watch a live show on Twitch: they actively join in via chat. What makes the concept strong? Spontaneous exchanges, high real-time interaction, and editorial freedom that fully respects the codes of interactive streaming.
Season 2 continues this momentum with two new episodes airing April 30 and June 25, 2026, still live on Twitch.
When Twitch becomes a media platform for brands
How can brands sponsor a talk show on Twitch? By becoming an integral part of the experience. ‘Non peut-être’ favors a natural integration that respects both the audience's expectations and advertisers' goals.
During the livestream, there are many possibilities: brand mentions, logo presence on screen, product placement, product integration in conversations, or even actual use by the hosts. All without interrupting the user experience.
The impact also extends before and after the show thanks to stories teasers, X posts, Instagram reels, TikTok videos, YouTube best-ofs, and content shared by creators. Each episode thus becomes a true multichannel editorial ecosystem.
For brands, it’s an opportunity to associate their image with an innovative video format capable of creating engagement, memorability, and closeness with a young audience that is hard to reach elsewhere.
Samsung, Season 2 Partner
The first episode of this new season, again fully produced by Slice, explores two areas especially popular with Twitch communities: roleplay and cosplay. These themes highlight practical uses of technology in creators' daily lives.
The first part focuses on digital privacy and security. The second highlights the importance of mobile photography in cosplay, especially in low light conditions. Einifox, Nensha, and Nickyy lead discussions with guests from the Belgian cosplay scene.
As a partner of this 2nd season, Samsung naturally integrates into the program. The brand's smartphones and tablets are used live by creators, while photo features, data security, and mobile uses are showcased through real situations.
This collaboration shows how a brand can enrich an interactive online show without compromising its authenticity, while gaining visibility aligned with community expectations.