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Balnz launches its Beta version
Balnz, the app supported by RMB that turns screen time management into a collective challenge, will roll out its Beta version in September 2025. Initially aimed at RMB contacts—clients, partners, schools, and employees—this first phase sets the stage for a more advanced V1 release in November. In this version, advertisers will be able to join the initiative by offering their own rewards.
Balnz: turning digital breaks into a game
It is well established that excessive screen use poses risks to both mental and physical health. On average, young people spend more than six hours a day on their smartphones.
Balnz, created by Sebastien Haas, aims to turn this reality into a positive opportunity. The concept? Disconnection challenges paired with motivating rewards.
From the start, RMB supported Balnz in developing its business model. By the end of 2024, our media group confirmed its commitment by taking a stake in the company.
After months of analysis, testing, and feedback from Beta testers, RMB and Balnz are proud to announce the launch of the first version of this solution, designed to help smartphone users better manage their screen time.
Balnz launches its first challenges
From September 2025, the Beta version of the Balnz app will be available. While open to the general public, it is primarily aimed at RMB contacts: employees, clients, media partners, schools, and more.
Each user can create their own challenge and invite others—family, friends, colleagues, teams, students, etc.—to reduce screen time by offering a motivating reward of their choice.
Balnz has been designed for all situations where digital disconnection strengthens human connection. Picture a parent, manager, teacher, or artist challenging their kids, team, students, or audience to put down their phones in exchange for a reward: Play – Win – Enjoy!
Advertisers: looking ahead to November
The Balnz Beta version lays the groundwork for a feature-rich V1 release expected in November 2025. This version will include a catalog of exclusive rewards, provided by RMB’s advertiser partners. Offers, discounts, unique experiences—brands will have the chance to directly support a project that combines digital sobriety, well-being, and innovation.
By joining Balnz as an advertiser, you gain unique visibility: link your branding to a meaningful social mission, reach an engaged audience, and promote sustainable digital practices. Balnz is both a responsible and differentiating lever for your brand!
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