Blue Brand, a spotlight on committed brands

Blue Brand puts committed brands in the spotlight. RMB dedicates premium advertising spaces to advertisers who integrate sustainability into their actions and communications. Across TV, radio, digital, and cinema, every spot featuring the Blue logo showcases products and services that inspire more responsible choices and behaviors.

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Visibility in a unique setting

Across all managed media—TV, radio, digital, and cinema—RMB offers dedicated spaces labeled “Blue Brand”, integrated into advertising screens and identified with distinctive, easily recognizable jingles.

With Blue Brand, your advertising message doesn’t get lost in the noise. With only a limited 15% premium, it appears in a clearly identified, premium environment for consumers. Thanks to the Blue jingle, campaigns emphasizing your sustainability efforts gain a strong signal of credibility and commitment.

With Blue Brand, you not only help your audience understand your brand’s positioning, but also encourage society to make more responsible consumption choices.

Blue Brand is part of a set of advertising solutions offered to advertisers to amplify their social and environmental commitments. Discover RMB’s other formats and offers in the "Durability / Blue Advertising" section.

Get more info about Blue Brand

A transparent and trustworthy process

Only brands whose messages genuinely align with the UN Sustainable Development Goals (SDGs) can earn the Blue Brand label. RMB conducts a thorough internal review to ensure every initiative is legitimate and every commitment authentic.

This rigor is your biggest advantage: it shields your communication from greenwashing while strengthening consumer trust. Blue Brand is more than a label—it’s a vibrant community of advertisers driving responsible, impactful practices.

Request your Blue Brand certification today
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Multiple benefits for advertisers

The Blue Brand fee corresponds to a 15% premium on the campaign. This investment gives you access to several exclusive advantages:

  • your spot is broadcast in a dedicated environment styled in Blue Brand colors
  • your spot is placed in preferred positions within advertising screens
  • you benefit from “slowvertising” on BluePub.be. Powered by RMB, BluePub.be is a public platform showcasing all current RMB campaigns with sustainable impact. It allows consumers to explore your commitments further: access to the spot, explanation of the Blue label, detailed presentation of your sustainability goals, and more
  • you gain visibility in RMB’s B2B communications targeting the advertising market

But that’s not all: part of your investment is reinvested in a fund supporting projects with positive social or environmental impact. In other words, in addition to telling your brand story, you contribute to actions that genuinely improve our shared future.

Showcase your commitments with Blue Brand.
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