First Blue Brand Campaign
RMB is launching its "Blue Brand" format for the first time, an exclusive format reserved for brands deeply committed to sustainability. ENGIE inaugurates this new space with a campaign around the Energy Score, a tool that supports more responsible energy choices. This launch also coincides with the opening of bluepub.be, a public platform dedicated to campaigns focused on sustainability, broadcast through RMB-managed brands.
.png?language=en)
Blue Brand, the advertising that highlights
Blue Brand is an advertising platform reserved for brands with a positive impact goal on the environment or society. This new showcase highlights advertisers who combine performance and responsibility within a specific media context marked by a "Blue" jingle.
The initiative aims to help each of us understand brand commitments and shift toward more responsible consumption choices.
In addition to Blue Brand, RMB also offers other sustainability-focused solutions.
ENGIE leads the way with the Energy Score
The first TV campaign integrated in a "Blue Brand" screen, ENGIE highlights the Energy Score of its Smart App, a simple indicator that helps consumers analyze their energy behavior. The tool helps them spot saving opportunities while reducing their environmental impact.
By placing technological innovation at the service of sustainable transition, ENGIE perfectly embodies the Blue Brand philosophy: useful and more committed advertising. Broadcast since November 10, 2025, on RTBF, AB3, and LN24 TV channels, ENGIE’s campaign combines premium visibility with a high social value message. It shows that communication can promote more responsible behavior without sacrificing media impact.
Context plays a fundamental role in perception, attention, and memory. With this Blue screen, RMB creates a more effective context, but above all, a context that makes sense. It highlights brands' efforts in the energy transition. It combines social responsibility and marketing performance.
bluepub.be: extending the effect beyond the screen
To boost the impact of Blue Brand campaigns, RMB launches bluepub.be, a public digital platform that gathers all ongoing Blue Brand initiatives in one place. The goal: extend the relationship between the brand and consumers by helping them better understand the commitments behind the messages broadcast via RMB's media brands. A transparent space highlighting advertisers’ more responsible actions and strengthening their credibility.
ENGIE launches the platform with its Score Energy campaign, becoming the first advertiser to feature on this digital showcase of commitment. Going beyond on-screen delivery, Bluepub offers narrative continuity, encourages active exploration, and gives consumers tools to take action.