HBO Max joins RMB’s brand portfolio
Starting February 1, 2026, HBO Max will join RMB’s brand portfolio for the Francophone market sales. Through a strategic partnership with Ads & Data, which remains responsible for the Dutch-speaking market, advertisers gain access to a premium BVOD offering combining top international content, local expertise, and safe broadcast environments for their brands.
A Clear and Effective BVOD Partnership
Starting February 1, 2026, RMB and Ads & Data are joining forces to market HBO Max in Belgium. Ads & Data will continue handling the Dutch-speaking market, while RMB will be the sole contact for French-speaking campaigns. A simple, clear, and effective model for advertisers.
This partnership continues the work led by Ads & Data, HBO Max’s sales representative since July 2024. Together, the two sales teams build a complementary BVOD offer, locally rooted and designed for advertising performance.
For advertisers, it guarantees smooth access to premium audiences, strong local expertise, and a shared vision of quality video streaming, all in brand-safe contexts.
HBO Max: Premium Streaming Within Your Brand's Reach
HBO Max is the streaming platform that brings together iconic series, legendary films, and international sports on one interface, featuring content from HBO Originals, Max Originals, Warner Bros, and DC.
Available in Belgium since summer 2024, HBO Max now reaches a broad, engaged audience that loves high-quality content. The platform is accessible via direct subscription and through select distribution partners (Telenet, Be TV, Prime Video Channels, etc.), increasing its presence in the Belgian market.
For brands, HBO Max is much more than a streaming service: it offers a premium editorial environment ideal for effective advertising and impactful formats for your brand.
.png?language=en)
A key step in expanding RMB's BVOD offer
With the integration of HBO Max, RMB strengthens its position as a leading BVOD ad manager in Wallonia and Brussels. The streaming offer expands, both in audience size and content quality, directly benefiting French-speaking advertisers
Your brand can now activate premium, targeted, and measurable video ad formats within highly engaging programs. An ideal mix to maximize attention, recall, and campaign impact.
Added to Auvio, HBO Max becomes an additional strategic lever to reach quality audiences, in a consistent, local, and efficient streaming ecosystem.