Imagix managed by RMB
With Imagix joining its portfolio from January 2026, RMB now offers a truly national cinema solution, covering Wallonia, Brussels, and Flanders. This expansion enhances the opportunities to run advertising campaigns on the big screen. Discover how this partnership opens new chances to boost your visibility, expand your reach, and enrich your cross-media strategies.
Cinema: a premium medium
Cinema remains one of the highest-quality advertising environments: full attention, no multitasking, and complete immersion. On the big screen, your message gains a premium context that's hard to match in today's fragmented media landscape.
For brands seeking a strong connection, cinema combines emotion, recall, and engagement. Captivate, surprise, inspire: that's the power of cinema advertising, especially among young adults and upscale social groups.
Including this medium in your plan gives you a strategic edge: high-impact exposure with no distractions, where viewers are fully focused.
Imagix, a key player in Walloon cinema
Imagix entrusts the sale of its advertising spaces to RMB starting January 2026. The group operates three modern complexes in Wallonia: Mons, Tournai, and Huy. With 32 comfortable rooms equipped with the latest technology, Imagix offers a rich, high-quality, and friendly viewer experience.
The Imagix brand stands out for its hospitality, diverse programming, and constant innovation. A valuable asset when you want to reach a loyal, diverse, and engaged audience.
Imagix’s arrival in the RMB ecosystem now allows our sales team to offer a cinema offer covering the entire southern part of the country, with strong presence in key areas and regional roots that strengthen your campaigns’ proximity.
The power of the RMB cinema offer
With UGC (Brussels + Flanders) under management since January 2025 and Imagix (Wallonia) in portfolio from January 2026, RMB can offer a truly national cinema coverage. This combo reaches nearly 3 million annual viewers, about 20% of market share.
This expanded presence maximizes your options: local or national campaigns, regional targeting, diverse audiences, and flexible broadcast scenarios. You benefit from a complete and consistent network to strengthen your messages.
Finally, including cinema with RMB means enjoying a unique cross-media environment. Thanks to its TV and digital portfolio, RMB lets you combine the big screen with other screens to build powerful, integrated video strategies.