RMB, the new sales house for FUN Radio
You are looking to connect with a younger audience through your radio campaigns? With FUN Radio Belgium now in our portfolio, RMB gives you an exciting new way to engage this vibrant target group!
FUN Radio : say hello to fresh and ‘fun’ campaigns
Following the recent acquisition of FUN Radio by the IPM Group, RMB has been selected to manage the advertising spaces of one of the most popular music stations among young French-speaking listeners in Belgium, starting in April 2024.
With its energetic tone and catchy programming, FUN Radio attracts nearly 135,000 listeners daily. Its market share among the young and ultra-connected audience is 10.8%. Let’s just say your campaigns will definitely make an impact !
RMB becomes the leader in the south of the country
With FUN Radio now in its portfolio, RMB strengthens its position as the leading radio sales house in the south of Belgium. The numbers speak for themselves: a Total Radio market share of 45.3% among 12+, a commercial share of 52.4%, and nearly 1.535 million listeners every day. Thanks to this leadership, your campaigns will reach an unmatched audience!
If you're aiming for a young audience, RMB offers top brands like NRJ, Tipik, and Classic 21. And with FUN Radio joining the team, we're unlocking even more potential and exciting opportunities for growth!
Among the 12-34 age group, RMB now holds a Total Radio market share of 46.9% and a commercial share of 53.8%. With these different radios brought together, RMB ensures direct access to 419,000 young listeners daily, in a positive and engaging environment.
So, are you ready to give a boost to your radio campaigns for young adults? We sure are! With RMB, you're not just reaching an audience—you’re creating a real connection. Our advertising solutions blend creativity, innovation, and impact to put your brand in the spotlight.
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