RMB Addressable Media Solutions
How to deliver the right message to the right audience without compromising media quality or GDPR compliance? With its new “Addressable” approach, RMB is rethinking addressable media solutions to provide advertisers with more efficient and accessible advertising. Addressable TV, contextual targeting, data activation, audience segmentation, and enhanced measurement: a refined data-driven approach to help brands activate their campaigns in a premium and brand-safe environment.
Addressable, in practice?
Addressable advertising enables delivering an advertising message to a specific audience rather than a mass audience. Objective: reach the right people, at the right time, with greater relevance and advertising effectiveness.
Thanks to data targeting, behavioral, contextual, or geographic segments, addressable media campaigns combine digital power with the impact of premium media like TV, video, or audio.
At RMB, Addressable includes both segmented TV and omnichannel digital activations. An approach designed to meet advertisers' new challenges: performance, personalization, and cookie-free advertising with no third-party cookies.
A New Approach to Addressable
RMB evolves its historical data approach towards a logic centered on advertisers' goals: reaching the right audiences with simple, adequate, and quickly activatable solutions.
This new approach enhances the accessibility of addressable media solutions through better visibility in the digital ratecard, advantageous access to double data in OLV (online video) and display, and more attractive ATV (addressable TV) offers.
Activation options also expand: data enrichment, intent-based segmentation, podcast categorization, sector-specific offers, and seasonal segments.
Result: a data-driven media strategy designed to improve campaign performance while ensuring transparency, compliance GDPR, and brand safety.
.png?language=en)
With our 'Addressable' approach, we aim to democratize access to effective and responsible targeting solutions. Our goal is to help advertisers combine precision, relevance, and media efficiency in a premium environment where transparency, brand safety, and privacy respect are never compromised.
.png?language=en)
Data expertise at the service of brands
To support this evolution, RMB strengthens its strategic management of data and addressable solutions to help you fully leverage the potential of your audiences.
The mission of our Data Strategist covers the entire value chain: development of addressable solutions, structuring of audiences and data collaborations through the Data Clean Room, deployment of a new DMP/CDP, and more.
Our Data Strategist also works on enhancing digital measurement and performs strategic monitoring to deliver insights that help advertisers better understand their campaign performance and optimize their media investments over time. Finally, our Data Strategist plays a central role in 'GDPR and AI Act-compliance' issues, to ensure a rigorous legal framework for all solutions offered by RMB.
In short, through advanced data mastery, RMB offers a privacy-first approach where GDPR compliance, transparency, and responsibility remain at the heart of every advertising activation.
The Distinctive Strengths of Addressable RMB
Not all addressable solutions are equal. At RMB, Addressable combines the precision of digital targeting with the power of a premium media inventory premium and brand safe. Thanks to Addressable TV and RMB’s BVOD inventories, your brand is placed in a reliable and secure advertising environment, at the heart of professional content, actively chosen and mainly consumed, on the home’s largest screen.
RMB’s ‘Addressable’ approach is based on high-quality data combining first-party data , declared data, observed behaviors with precision, as well as predictive data and intent signals. These insights notably come from broadcaster data of RTBF, telco data from Proximus, and secure collaborations with partners like Bpost. With the right balance of precision, volume, and privacy respect, RMB helps you connect your brand to the audiences that truly matter to you.
Thanks to the richness of its data ecosystem (variety of segments), the diversity of its contextual environments, and the breadth of its range of addressable solutions, RMB allows you to deploy ultra-relevant, contextualized campaigns, precisely managed at every stage of the consumer journey.
