RMB at the Shifters’ table

You are ready to take part in the ecological transition? You are wondering if and how you should talk about it?

advertising responsibility climate challenge

A key role for communicators starting the “green” transition

On June 11, 2024, The Shifters Belgium brought experts together at ULB to address the question: “What role and responsibility does the communication sector have in this transition?”. Valérie Janssens, our Media, Data & Tech Director, participated in this roundtable to share RMB’s vision for more responsible advertising. Alongside Maxime Van der Meerschen (GiveActions), Alexandre Frederick (IHECS Academy), and Alice Patault (HOME by Climattitude), Valérie discussed the many ways communication can contribute to the climate challenge.

The event explored major questions: How can we communicate in a decarbonizing world? Is enough space given to responsible communication? How can communicators and advertisers be trained to tackle these new challenges?

Together for a more responsible future

In 2023, RMB proudly joined The Shift, Belgium’s vibrant hub for sustainable development. This unique community unites companies, associations, academic institutions, and public bodies from all corners of the country. Together, they’re shaping a greener, more sustainable economy and society, driven by collaboration and a shared commitment to positive change.

At RMB, we truly believe that advertising has the power to spark meaningful change. We're here to help our partners communicate responsibly and champion sustainable initiatives. What about you? Are you ready to guide your brand towards a greener, more conscious future? Let’s join forces and make it happen with the right communication strategies !

At a time when climate issues sometimes seem to take a back seat, it is more critical than ever to use communication tools to keep mobilizing and encouraging responsible consumption

Valérie Janssens, Media, Data & Tech Director at RMB

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