RMB goes live for its 2026 wishes
For its 2026 greeting card, RMB chose to break the mold. Instead of a fixed message, the agency opted for an interactive and memorable Twitch live, led by Yves Gérard and Massimo Papa. A bold format to thank its partners and clients, celebrate 40 years of continuous evolution, and demonstrate live its ability to innovate, reinvent, and move forward with the times.
Why a Twitch live?
At RMB, we enjoy breaking from traditional formats and exploring new ways to communicate with our partners, clients, and collaborators. Twitch live streaming is now a fast-growing media platform, driven by young, engaged, and highly interactive audiences. It not only allows real-time content broadcasting, but also genuine interaction with its community through instant messages and reactions.
With this format, RMB showcases its challenger DNA, able to innovate while delivering messages authentically and powerfully. This choice aligns with the current trend of streaming and digital influence, which we also explore through our content agency Slice, supporting advertisers in projects with streamers and interactive content tailored to new audiences. A concrete example: our talk show "No, maybe!", by Slice, launched May 27, 2025. This 100% Belgian talk show, hosted by influential streamers, is interactive, engaged, and designed to appeal to Gen Z. It embodies new entertainment forms at the heart of live streaming, while offering a true showcase for creators' expression and brand integration in an immersive, engaging format.
This Twitch live for the 2026 wishes is therefore not just an original card: it is a concrete demonstration of our ability to create trendy, engaging, and personalized formats that connect brands with today’s and tomorrow’s audiences.
