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Slice launches an interactive talk show on Twitch
On May 27, 2025, Slice — the creative Content Agency linked to RMB — unleashed Non peut-être!, a fully Belgian talk show streaming live on Twitch. Led by popular streamers, this fresh, interactive format captures the pulse of Gen Z’s entertainment tastes right in the vibrant world of live streaming. It’s more than a show — it’s a dynamic space for genuine expression… and smart brand integration.
A Twitch talk show tailored for Gen Z
Born to challenge the norms, Non peut-être! is a live, interactive entertainment program streamed on the Twitch channels of several Belgian streamers who take turns hosting the show. With a multi-topic approach, the show targets Gen Z – an audience less drawn to traditional media but passionate about content that is engaging, community-driven, and reflects their identity.
A first in Belgium, this unfiltered and bold talk show premiered on May 27, 2025. At launch, three monthly episodes are already scheduled. Viewers can interact in real time via the chat: a true space for expression and collective reflection.
Promotion kicks off on the streamers’ own social channels (Instagram, Twitch), building buzz from the start. After each episode, the full show will be uploaded to YouTube, while bite-sized clips will keep the momentum going on Instagram, TikTok, and YouTube — multiplying exposure in an organic, native way.
A 100% Slice project, made for interaction
Non peut-être! is a project fully led by Slice. From concept to execution, it’s the creativity of RMB’s Content Agency that brought this bold, modern, and locally-rooted idea to life.
The debut episode was anything but ordinary: three powerful, timely themes structured the show. It tackled woman empowerment in gaming with two renowned female e-sports players, explored humor and free speech with digital content creators embedded in local web culture, and examined the blurry line between private life and professional collaboration with Ben’Do and Simon Gérard (also the husband of influencer Silent Jill) – both key artistic voices in Belgium.
Such topics that speak to Gen Z, hosted by voices they know and trust, on a platform they call home… It’s the ideal recipe for making waves in today’s online entertainment scene.
Here at Orange, encouraging innovation and supporting bold initiatives is strongly rooted in our DNA. This project, led by RMB and Slice, perfectly embodies our desire to rethink media strategies with a distinct Belgian flair. We are proud to contribute to the rise of original formats that open the door to new ideas. Non peut-être!
Orange, pioneering sponsor of a promising project
Big thanks to Orange for making the first 3 episodes of Non peut-être! possible. By backing this project, the brand strengthens its connection with young audiences and embraces an immersive, connected communication strategy.
From a brand perspective, this kind of partnership opens the door to a world of opportunities: organic reach, smooth brand integration, real-time interaction with an engaged audience, content that’s easy to repurpose — and more. It’s not just sponsorship; it’s full immersion at the heart of the experience.
For future partners, the potential is huge: credibility with younger audiences, visibility across platforms, a fresh, innovative brand image, and deep community connection. It’s the perfect blend of influence, live content, and authentic storytelling — and it has never flowed more naturally.
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