Adnight BXL : Slice ouvre ses portes en grand !
On April 3rd, the very first edition of Adnight BXL took place—a creative open house event bringing together the top creative agencies in Belgium. And Slice, the content agency powered by RMB, went all in. Staying true to its bold, inventive DNA, the agency turned its participation into a real digital spectacle: a Twitch live stream, high-profile content creators, contagious energy, and most importantly, a vibrant showcase of its immersive content expertise.
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Adnight BXL: a night to discover creative talent
Supported by Creative Belgium, Adnight aims to shine a light on the wealth of creative talent in Belgium. Held for the first time in Brussels on April 3, 2025, the event pulled back the curtain on the inner workings of design studios and creative agencies, inviting both professionals and the curious public to step behind the scenes. Its goal: to create a one-of-a-kind encounter between creative studios and visitors in a festive, inspiring atmosphere.
Participants could explore the studios at their own pace and dive into the world of visual communication in Belgium. It was also a rare chance for networking with creative agencies, making this event a true highlight in the 2025 calendar of events for creative professionals in Belgium.
Slice, right where it belongs
For Slice, taking part in Adnight was an obvious choice. The agency—known for connecting brands with younger audiences—aligned perfectly with the spirit of the event: create, connect, captivate. As both a creative studio and a content hub, Slice represents a new generation of agile, digital, multicultural players.
As a Content & Creators Agency, Slice confirmed its role as a key force in creative communication in Belgium. The evening at Adnight wasn’t just about being seen—it was a strong statement, a live demonstration of expertise, and an authentic expression of its mission.
A live show: both in IRL & URL
Slice hosted the event in its own studios with a unique concept: a live Twitch show called "Slice IRL and URL", broadcast straight from its headquarters. Guests were able to attend in person, watch the production in real-time, or follow the action on Twitch via the @weareslice channel.
Three key segments brought the show to life:
- Meet Slice
Dimitri Lemmens (Head of Content & Creativity – RMB) and Raphaël Dumont (Business Developer – Slice) took guests through the origins, content approach, and creative setup of the agency. - Meet the Creators
Salva (@salvaraison) and Lucas (@luxleseul), two leading content creators, gave a fresh perspective on modern creation and their hyper-connected creative lives. - Meet the Streamers
Gilles Collet (CEO – Sparkers) and Benjamin Meunier (Trading Manager & Live Streaming Expert – RMB) shared their passion for the world of live streaming, its growing influence, and what it means for brands today.
The show was hosted by livestream veterans Ivan Bazi and Nicky Kusaa, the true maestros of this ongoing experience. Meanwhile, Chloé Levy and Anne-Sophie Charlotte reported live from other agencies, bringing a dynamic and original twist to the Adnight night with a multi-location format.
RMB clients were invited to experience the full event alongside the Slice and Sales teams—another strong example of the agency’s drive for meaningful, real-time connection.
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