The best moments of the Olympics

During the Paris 2024 Olympics, RMB, VAR, and Clear Channel once again teamed up through the 'Moment of the Day' initiative to share the best moments from athletes across all sports with a wide Belgian audience.

Olympic Games cross-media campaign

An immersive experience for viewers

Throughout the event, the most stunning footage aired by RTBF and VRT was shown the day after each competition on Clear Channel's digital screens (Brussels-Capital region + major cities and train stations in Flanders and Wallonia).

The whole production and coordination of the ‘Moment of the Day’ (FR/NL) was handled by RMB's ‘Content & Creativity’ unit.

A national cross-media campaign

The 'Moment of the Day' campaign was sponsored by Orange Belgium. It allowed the brand to run a creative and impactful national campaign around this one-of-a-kind sporting event.

RTBF and VRT also ran a TV/RADIO/DIGITAL campaign (trailers) to promote this great co-creation.

Thanks to the close collaboration between Orange, Havas Media, RMB, RTBF, VAR, VRT, and Clear Channel, this campaign took full advantage of the complementary power of multiple communication channels, working together to enable the advertiser to reach its target audience throughout the day.

Olympic Games cross-media campaign
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