France TV channels now managed by RMB in Belgium

From January 1, 2026, France 2, France 3 and France 5 will feature dedicated Belgian ad breaks. France Télévisions has chosen RMB to commercialize these premium advertising spaces, reinforcing a partnership first launched in 2022 in digital media. For Belgian advertisers, this is a unique opportunity to reach local audiences of major French TV channels while tapping into an expanded Total Video offer.

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A stronger partnership

Since 2022, RMB has been working with France TV Publicité, the advertising arm of France Télévisions, to manage digital video and display inventory from France.tv for Belgian IPs. The collaboration is now moving to the next level: linear television. France TV has carried out the technical developments needed to insert Belgian ad breaks on its flagship channels.

From January 1, 2026, RMB will offer Belgian advertisers exclusive access to local ad breaks on France 2, France 3 and France 5. This milestone opens the door to premium audiences across iconic French TV channels.

France Télévisions Publicité’s decision to entrust RMB with this mission highlights the trust placed in our expertise and track record. It strengthens our technological and commercial ties with an international media group that shares our commitment to quality.

Sales will officially start mid-October 2025, giving advertisers enough time to plan their 2026 TV campaigns.

This partnership builds on the digital collaboration we began in 2022. By entrusting RMB with our ad sales in Belgium, France Télévisions Publicité gives local advertisers easy and reliable access to our channel audiences — in a premium and brand-safe broadcast environment.
Marianne Siproudhis, CEO of France TV Publicité

A major opportunity for Belgian advertisers

This new agreement embodies RMB’s DNA: move ahead. By constantly innovating, building strong alliances and expanding its portfolio, RMB delivers greater value to advertisers and to the Belgian media ecosystem. With France 2, France 3 and France 5 now in its TV portfolio, RMB:

  • Boosts its fair share of TV among PRA 18–54 to 44% (+12.4%)
  • Increases average reach of its total TV offer by 3 points, a key asset for brands seeking premium scale
  • Expands its Total Video proposition, combining reach, quality content and brand-safe environments.
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The strengthening of our partnership with France TV Publicité marks a major step forward in our Total Video strategy. Linear TV continues to be a powerful way to reach mass audiences and to anchor a consistent, high-performing video ecosystem. With France 2, France 3 and France 5 joining our portfolio, RMB reinforces its position as the premium Total Video sales house for Belgian advertisers
Yves Gérard, CEO of RMB
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