The Voice: 2 new seasons
The Voice Belgium advertising offers are now available! The two flagship RTBF programs, The Voice Kids & The Voice Belgium, are returning with exciting new features, emotions, and most importantly, unique advertising opportunities on TV (La Une) and digital (Auvio). With a loyal and engaged audience, these shows provide a prime space for advertisers seeking high visibility and impact.
A captive, multigenerational audience
A captive, multigenerational audience – H2
The Voice Belgium and The Voice Kids appeal to a wide audience, from young viewers to adults, giving advertisers privileged access to diverse market segments.
During the previous season, The Voice Kids (Sept-Nov 2023) recorded an average market share of 33% among 12-34-year-olds on TV, while The Voice Belgium (Jan-Apr 2024) attracted nearly 243,000 viewers per episode. On Auvio, RTBF’s digital platform, The Voice Kids episodes reached an average of 9,000 views, while The Voice Belgium averaged 18,000. These figures highlight a strong and dynamic audience, ideal for brands looking to enhance their visibility.
Why invest in The Voice Belgium advertising?
- engaged audience: thousands of viewers watching live and on replay.
- positive and inspiring values: the shows convey strong messages of perseverance, passion, and kindness. Being associated with The Voice allows your brand to benefit from this positive aura.
- emotional power: your brand is associated with memorable and impactful moments.
Exceptional advertising opportunities
The advertising slots surrounding The Voice Kids and The Voice Belgium are prime spaces for maximizing your campaign reach.
In terms of sponsorship, RMB offers tailored and diverse solutions to boost the visibility and impact of your message: pre- and post-show sponsorship announcements, scrolling banners during the program, promotional announcements before the broadcast, naturally integrated product placements, contest spots, jingles between the show and ad breaks, online video & display ads on Auvio, and digital retargeting to re-engage live viewers after the show.
These immersive formats ensure optimal brand presence on both La Une and Auvio, allowing you to reach your target audience at different touchpoints. Additionally, we offer customized solutions, including social media partnerships and influencer collaborations.
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A brand partnership that meets consumer expectations
For the 2025-2026 season, The Voice Kids and The Voice Belgium return with fresh concepts and even more captivating content. Iconic coaches, incredible talents, and unforgettable performances will continue to entertain and inspire. It is now up to you to seize this opportunity to position your brand at the heart of these shared emotions.