The Voice: 2 new seasons

The Voice Belgium advertising offers are now available! The two flagship RTBF programs, The Voice Kids & The Voice Belgium, are returning with exciting new features, emotions, and most importantly, unique advertising opportunities on TV (La Une) and digital (Auvio). With a loyal and engaged audience, these shows provide a prime space for advertisers seeking high visibility and impact.

Advertisement "The Voice Belgium"

A captive, multigenerational audience

The Voice Belgium and The Voice Kids appeal to a wide audience, from young viewers to adults, giving advertisers privileged access to diverse market segments.

During the previous season, The Voice Kids (Sept-Nov 2023) recorded an average market share of 33% among 12-34-year-olds on TV, while The Voice Belgium (Jan-Apr 2024) attracted nearly 243,000 viewers per episode. On Auvio, RTBF’s digital platform, The Voice Kids episodes reached an average of 9,000 views, while The Voice Belgium averaged 18,000. These figures highlight a strong and dynamic audience, ideal for brands looking to enhance their visibility.

Why invest in The Voice Belgium advertising?

  • engaged audience: thousands of viewers watching live and on replay.
  • positive and inspiring values: the shows convey strong messages of perseverance, passion, and kindness. Being associated with The Voice allows your brand to benefit from this positive aura.
  • emotional power: your brand is associated with memorable and impactful moments.
Discover the audiences of previous seasons of The Voice

Exceptional Advertising Opportunities

The advertising screens framing the shows The Voice Kids and The Voice Belgium offer prime spaces to maximize the reach of your advertising campaign. 

In terms of sponsorship, RMB offers tailored and diverse solutions to boost your visibility and message impact: sponsorship ads before and after the show, scrolling banners during the program, promo announcements ahead of the broadcast, natural product placements integrated into the program, contest spots, transition jingles between the program and ad screens, online video & display on Auvio, digital retargeting to continue your campaign with live viewers after the show, etc. 

These immersive formats ensure optimal presence, both on La Une and on Auvio, allowing you to reach your target at different stages of the media journey. Additionally, we offer customized solutions to specifically meet your needs, including through social media and partnerships with influencers. 

Take advantage now of the few remaining The Voice sponsorships
Radio ad or audio ad on the internet
front-facing smiling woman wearing a white garment and pointing to the right

A brand partnership that meets consumer expectations –

For the 2025-2026 season, The Voice Kids and The Voice Belgium return with fresh concepts and even more captivating content. Iconic coaches, incredible talents, and unforgettable performances will continue to entertain and inspire. It is now up to you to seize this opportunity to position your brand at the heart of these shared emotions.

Give your brand a voice! Contact us for a powerful and engaging campaign

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