Together, let’s make your brand shine!
‘Sustainability,’ ‘content,’ and ‘technology’—do these words ring a bell? They also define the present and future of our media sales house. On November 12 and 13, 2024, RMB brought together media agencies and advertisers at the "Let’s Shine Together" event, reaffirming our vision for more responsible, immersive, and innovative advertising.
Why partner with RMB?
To highlight your brand, of course. But that’s not all! During the "Let’s Shine Together" evenings on November 12 and 13, 2024, RMB reaffirmed its mission: to be a bold, forward-thinking, and engaged media sales house.
Teaming up with RMB for your marketing campaign means joining us in co-creating innovative and sustainable solutions that address today’s media and advertising challenges.
Every day, we work towards a more connected, creative, and responsible advertising landscape. We are convinced that to make the advertising industry shine, we need to work together.
How is RMB embracing its social and environmental responsibility?
Since 2022, sustainability has been at the core of RMB’s strategy. The "Let’s Shine Together" workshops in November 2024 highlighted the many initiatives that earned us Gold in the ‘Media Sustainable Development Award’ category at the AMMA 2024.
Building on this success, RMB continues its commitment: promoting brands with a positive impact on society and the environment, reducing advertising waste, ensuring ‘blue safety’ on screens, and developing a ‘content creation’ division that embraces sustainability. Additionally, we aim to inform, educate, and inspire industry players to minimize their ecological footprint.
New flagship projects under the "blue" umbrella brand are in development. If your brand is taking part in a sustainable transition, we can help highlight it through these initiatives.
Along with GiveActions and JCDecaux, RMB is also sharing insights from the ‘Greenlight’ study, a comprehensive analysis of greenwashing in Belgium. You are looking for support in creating responsible advertising that avoids the risk of greenwashing? You’ve come to the right place!
How does RMB create immersive experiences for your customers?
Slice, RMB’s content agency, is reinventing advertising by designing impactful experiences. During the "Let’s Shine Together" evenings, Slice studios came to life with immersive demonstrations.
Green Key, podcasts, interactive storytelling—these are just some of the tools and solutions that help brands connect with their audiences. While Slice crafts the message, RMB ensures it reaches the right target at the right time.
With new partnerships in 2024 (FUN Radio, NRJ France, UGC, etc.), we strengthen our ability to boost the impact of your campaigns.
How does RMB leverage technological innovation?
In a constantly evolving industry, RMB prioritizes Open Garden to enhance connectivity between our agency, advertisers, and media agencies. It is a great alternative to closed ecosystems, and it is inspired by mycelial networks.
The "Let’s Shine Together" workshops demonstrated how this approach fosters flexibility and collaboration, allowing advertisers to tailor solutions to their needs.
Additionally, our new ‘Offering & Ordering Management System’ simplifies ad bookings while maintaining essential human interaction.
Our goal? Providing you with a high-performance, accessible, and increasingly efficient technological environment.
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