UGC Belgium joins the RMB team

The cinema under RMB’s management: all screens are brought together!

UGC cinema

An enhanced ‘Total Video’ experience

As of January 1, 2025, RMB will become the advertising management partner for UGC cinemas in Belgium. To give you the best in communication, RMB is always on the lookout for ways to expand and enhance its advertising solutions.

Now, you’ll be able to get your message across on all “6 screens”: smartphone, tablet, PC, TV, DOOH (in partnership with Clear Channel), and, of course, the iconic “big screen.” Get ready for a brand-new, supercharged “total video” experience, now at your fingertips!

What’s in it for advertisers?

  • This new diversification of RMB enables you to significantly increase your reach with the Belgian population in general, and with young people and higher social groups in particular.
  • Through the 2 UGC cinemas located in Brussels and 5 cinemas in Flanders, you’ll find even more opportunities to run national campaigns or focus on the north with RMB.
  • By working with RMB’s ‘Content & Creativity’ teams (Slice), you’ll unlock the full creative potential of cinema media, offering great flexibility in both ad formats and field execution.
  • You’ll benefit from the expertise of RMB’s ‘Data’ unit, which aims to develop the use of data collected via online booking platforms and create the right segments to precisely target your consumers among UGC cinema-goers.
View the press release
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