The Voice Kids & The Voice Belgium: a stage of unparalleled opportunities for brands
Club Med’s marketing strategy: LN24 is the key
When excellence meets relevance: from February to September 2024, Club Med chose LN24 to activate an elegant, targeted, and effective sponsorship strategy by integrating into the ‘Luxe, le mag de l’excellence’ magazine. The result? A campaign that elevated the brand and inspired its premium clientele.
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Image and content blended together
Club Med did not choose LN24 by chance. The channel’s premium positioning and the inspirational nature of its ‘Luxe, le mag de l’excellence’ program made it the ideal media partner.
Hosted by Ondine Stenuit, the magazine explores fields like craftsmanship, fashion, beauty, culture, and most importantly... travel. A true showcase of prestige to highlight Club Med's offerings. The connection is natural: same quality, same desire for refined escapism. The program’s sponsorship and the integrated content allowed Club Med to tell its story differently, through emotion and inspiration.
We chose LN24 for its positioning as Belgium’s leading continuous news channel, which allowed us to reach an active, engaged audience in search of current news. LN24’s expertise in delivering premium content and its coverage offered us excellent visibility to showcase the excellence and innovation that define Club Med. Moreover, the magazine, ‘Luxe, le mag de l’excellence,’ was the perfect platform to showcase the diversity & richness of the Club Med offering
Sponsorship with many layers
The Club Med sponsorship campaign was structured around 14 episodes aired between February and September 2024, totaling 125 airings thanks to an effective multi-broadcast plan.
Beyond traditional sponsor ads and promo ads, Club Med chose a more integrated approach: 6 episodes of the magazine featured exclusive ‘Club Med’ segments focused on engaging themes like skiing, winter sun, Morocco, wellness, or even the Vittel resort. Customer experience was at the heart of this strategy. Each piece of integrated content provided a gateway into the Club Med universe, highlighting its services, destinations, and values.
A digital campaign complemented the strategy with visibility on LinkedIn and in LN24’s newsletter, strengthening the media partnership in a cross-channel approach.
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When sponsorship means brand consistency
For brands looking to stand out, the Club Med and LN24 collaboration shows just how powerful and immersive a well-crafted media partnership can be. It’s more than just visibility — it’s a smart, strategic alignment of values, audience, and storytelling.
The Club Med / LN24 alliance is an example of a successful collaboration between business, media, and audience, and a model for premium advertising campaigns for any advertiser focused on quality context.
Everything’s in place: sharp targeting, brand elevation, rich context, and a real connection with the audience through compelling, meaningful content.
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