World TV Day 2025: TV Remains Powerful
Every November 21, World Television Day highlights a medium that evolves without losing its influence. In 2025, the theme "TV is Changing. Its Power Remains" perfectly illustrates the blend of innovation and advertising impact. RMB, a key player in the Belgian video ecosystem supporting brands in their TV and digital campaigns, joins in celebrating World TV Day.
A global event honoring TV
Created by the UN, World Television Day is celebrated every November 21st as a medium that informs, entertains, and unites. Since its start in 1996, World Television Day highlights TV's central role in society despite changing media consumption.
As every year, Egta, ACT, and the Global TV Group joined forces to create a 30-second video spot, aired on TV channels across Europe and widely shared on digital platforms and social networks.
2025: TV changes, its power remains
The 2025 World TV Day theme – "TV is Changing. Its Power Remains" – reflects a truth: television evolves technically, but its influence endures. Creativity, storytelling, and emotion remain at its core, regardless of screens or delivery methods.
Today, watching TV is no longer confined to the living room. Streaming, replay, mobile: TV has become fully multiplatform, adapting to audiences' lifestyles. This shift further strengthens its cultural and informational role.
Despite these changes, the medium’s strength remains unchanged: credibility, emotion, and massive reach. A foundation that still makes it one of the most trusted communication channels for citizens… and advertisers.
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RMB: your TV & Total Video expert
For advertisers, World TV Day is more than a symbol: it confirms that television remains a powerful tool for visibility, trust, and impact. With its TV, digital video, and Total Video offerings, RMB supports brands with strategies adapted to current usage.
Our role: to guide local businesses, national companies, and agencies in building effective campaigns, whether on linear TV, streaming, data targeting, or a cross-media approach. The goal: reach the right audiences, at the right times, on the right screens.