Sustainability, content, technology: 3 reasons to get with RMB for your advertising campaigns.
Open Garden: how automation serves convenience
Discover how Open Garden enhances the advertiser’s experience through advertising interoperability
An open advertising ecosystem for greater transparency
The concept of Open Garden in advertising stands apart from the traditional 'Walled Gardens' model dominated by giants like Google, Facebook, and Amazon. These companies impose closed environments where data and advertising inventories are tightly controlled and rarely shared with external partners.
In contrast, from a collaboration perspective with an advertising network, the benefits of Open Garden for advertisers and media agencies include: full openness, seamless access to a data environment, interconnection and interoperability between platforms of each company.
As a well-known supporter of advertising innovation, RMB has chosen to adopt this Open Garden model, a significant evolution in the current landscape. This concept advocates collaboration, transparency, and flexibility. With RMB, you can now benefit from a technology solution tailored to your needs and accessible through your own tools, without being limited by exclusive systems!
Automation frees up time for high-value tasks like strategy and creativity. With our open ecosystem, advertisers can work more efficiently
Automation or how to take it further
At RMB, Open Garden doesn’t just offer an open model, automation plays a key role. The goal is to transform the way our clients interact with our advertising inventories, responding to their growing demand for agility and flexibility while offering a 360° view of their campaigns.
In this regard, our network is currently developing a new 'Offering & Ordering Management System' (OMS) tool. This will allow advertisers' requests to connect faster to our advertising inventories and greatly simplify space bookings while maintaining essential human contact. It is now up to you to save valuable time and use it to engage in more strategic discussions with us!
Related Content