Capture the attention of a younger audience who might not know much about your brand and make a lasting impression!
Boost your brand with audiovisual production
What is an audiovisual product?
In advertising, audiovisual production refers to the process of designing and creating visual and/or audio content to promote a brand or company message, while also informing, entertaining, or educating its target audience. This process involves several stages, from filming and/or recording to the final video editing of the audiovisual works.
Audiovisual production covers a wide range of media formats which are tailored for different platforms like television, radio, cinema, social media, websites, or online platforms. Simply put, these are video, audio, or cinema formats. No time to waste, dive into audiovisual production and capture your audience's attention in a compelling way!
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Take your brand to the next level with audiovisual production
Audiovisual production is a powerful tool. It can be used to achieve several marketing and communication goals. Also, by investing in audiovisual production, you can stand out from your competitors more easily.
- Multiple effectiveness: whether you want to increase awareness, generate interest or consideration for your brand, encourage potential customers to take action, or retain existing clients, there’s a wide range of audiovisual productions suitable for each goal.
- Multi-channel approach: most audiovisual productions can be broadcast across multiple channels: TV, radio, cinema, social media, websites, etc. By making a few technical adjustments, the materials are often reusable across channels. This enables you to implement a cross-media strategy and reach consumers at different touchpoints.
- Storytelling: audiovisual production lets you tell a unique story, one that is different from your competitors. Whether it's a video, film, or an audio spot, you convey a modern, credible image while immersing your audience in your brand values through the tone and visual or audio universe you choose.
- Impact & memorability: audiovisual production combines visual, auditory, and narrative elements that capture attention and make your message more memorable. Video viewers retain up to 95% of a message, compared to just 10% with readers of print ads.
- Engagement & virality: When audiovisual advertising is original, unexpected, or well-executed, it often sparks conversation among those who’ve seen or heard it. These video productions are highly shareable and have strong viral potential. On social media, for instance, videos are shared 1200% more than text-image posts.
What types of videos can be created?
The formats in audiovisual production are vast and diverse, they offer an almost unlimited range of creative possibilities, each tailored to a particular message, communication strategy, and distribution channel.
For example, if you want to quickly capture attention with a direct message, you might choose short, impactful formats. For a more developed storytelling approach and a compelling brand story, you will want to create longer narrative formats. If you aim to encourage your audience to react, go for interactive and immersive formats.
The main types of video include:
- Classic TV spots
- Program sponsorship: billboards, trailers, crawlers, brand mention, sponsored branding, etc.
- Digital formats (online video): instream, pre-mid-post roll, outstream, in-read, etc.
- Cinema commercials
- Corporate films showcasing a company’s values and expertise
In audio, the most common formats are:
- Classic radio spots
- Program sponsorship or event sponsorship in radio: billboards, trailers, brand mention, etc
- Digital formats (online audio): pre-mid-post roll
- Podcasts : native (content specifically created for online distribution) or replay (radio shows or segments initially broadcast on air and later made available online)
How much does audiovisual production cost?
The cost of audiovisual production depends on the chosen format, as well as the technical resources and team required.
Thanks to new technologies, video production is now more accessible to businesses of all sizes. Modern tools like drones, 4K cameras, and advanced editing software make high-quality content creation more affordable and efficient—whether you’re a national brand, a local advertiser, or a small business.
RMB is not specifically a company specialized in audiovisual production. However, through its “Media & Production” unit, we can provide services for creating and producing audiovisual content for all media (TV, radio, internet, social media, etc.).
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