Boost your campaigns with smart targeting and qualified audiences
What is targeting in digital marketing?
Targeting, or ad targeting, involves identifying and segmenting a specific audience to deliver relevant advertising messages. By leveraging data such as age, gender, interests, online behavior, or location, targeting allows you to personalize your content and reach consumers most likely to be interested in your product or service.
Targeting is crucial in online advertising because it optimizes campaign performance by maximizing the accuracy and relevance of the messages delivered. By targeting a qualified audience, you reduce the risk of wasted reach, lower budget wastage, improve conversion rates, and strengthen customer loyalty.
Additionally, targeted advertising enhances user experience by providing consumers with messages tailored to their needs and interests, thus increasing ROI and the overall effectiveness of campaigns.
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Reach your clients with RMB's targeting solutions
Digital marketing targeting relies directly on data. This is commonly referred to as "data targeting." It is through data collected from online media and social networks that you can identify, segment, and understand your audience to deliver the right message. Data serves as the foundation on which targeting builds relevant and effective advertising messages, ensuring you reach the right people at the right time.
With RMB's online advertising solutions, you can reach your consumers, no matter who they are or where they are. RMB offers a wide range of data segment categories, which means a vast array of user groups with common characteristics.
Define your target and choose from over 100 data segments offered by RMB. Activate these segments across all our digital channels: online video, online audio, display, addressable TV, etc.
Expect nothing but the best quality for your ad targeting
The primary sources for the targeting segments RMB offers come from RTBF's proprietary data, processed through our DMP (Data Management Platform), as well as Proximus and bpost data in the case of addressable TV.
These data are either directly provided by media users themselves or inferred from online behavior or TV consumption patterns.
Team up with RMB and get guaranteed results when targeting your audiences:
- Quality data usage, collected in compliance with privacy laws and regulations.
- Targeted ad delivery in secure and "premium" environments.
- Precise targeting associated with an optimal balance between reach and relevance. To optimize the success of your digital campaign, when creating data segments, RMB ensures a balance between the audience size you wish to reach and the relevance of this audience to your advertising objectives. In other words, you can target accurately, as long as you target based on sufficient data volume!
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Stay in touch with your most engaged clients
What is the difference between initial targeting and retargeting? Initial targeting involves identifying and reaching a new audience based on predefined criteria. Retargeting, on the other hand, targets users who have already interacted with your brand (e.g., visiting your website, clicking on your links) to encourage them to complete an action or re-engage with your product.
With RMB, of course, you can also retarget your audience, including through two dedicated services:
- 'Campaignboost': you can retarget individuals who showed interest during your online video or display campaign and who interacted with your ad. You address them a second time with a new message to increase their consideration for your product or service. Give your customers an extra reason to act and convert their interest into action!
- Pixelboost: you can also retarget visitors to your website to reinforce their attention towards your brand or encourage them to take action (sign up, subscribe, purchase, etc.). Stay top of mind with your customers and turn their visit into a real success story!
How does the 'Pixelboost' solution work? By integrating a pixel (a snippet of code) on your site or a section of it, we identify your visitors and then 'retarget' them with a digital campaign on the sites where we manage ad space. The match happens within RMB's DMP (Data Management Platform), where your information is stored confidentially.
The solution goes a step further with the use of 'lookalike' targeting: To maximize your campaign reach, we can extend the audience you want to target by identifying individuals within the managed sites who share a similar profile to your website visitors (interest or socio-demographic criteria). Find and target the consumers who are just like your best website visitors!
