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Announce your new product’s release and clearly position it in the market
How to boost brand awareness with product placement?
A powerful way to bring your brand to life
You would love to communicate your brand's universe to current and future customers, but you don’t know where to start? Product placement is the perfect advertising strategy to seamlessly integrate your product or service into engaging stories and relatable situations. As part of influencer marketing, it subtly embeds brands into films, TV content, radio, online platforms, and social media, creating an authentic, lasting connection with your target audience.
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Your product or service steals the spotlight
In advertising, product placement turns a brand into a tangible, immersive experience for the consumer. Initially popular in films—where products are integrated into a movie’s storyline—it has expanded to television, radio, online content, and social media. But what benefits does product placement bring to your brand ?
- Natural and credible visibility. Thanks to product placement, brands seamlessly integrate into content, ensuring that their presence does not disrupt the audience’s experience. When well-aligned with the content, your advertising gains relevance and credibility.
- Recall. When your brand is repeatedly featured in a story or entertainment setting, it sticks in the mind, creating a strong connection between your brand and the positive emotions tied to the content.
- Captive audience. Unlike traditional ads that can be skipped, product placements are woven directly into the main content. This makes your product or service unmissable! When you pair product placement with influencer collaborations, you capture even more attention from your audience, who will then amplify your brand's visibility.
- Value reinforcement. When product placement aligns with a program’s themes, it reinforces your brand’s core values and message.
How does product placement work?
Classic product placement, institutional product placement, influencer collaborations, etc. This advertising method comes in all shapes and sizes, from subtle to bold, making your brand, product, or service not just visible but unforgettable. It’s up to you to choose between these examples of product placement strategies:
Product placement. Your brand or product is directly integrated into a program’s content. This includes scenes where a character or TV host uses your product or a simple visual presence in the background.
Show sponsorship. You can choose to sponsor all or part of a program. TV show sponsorships or radio sponsorships include a mention of your brand and/or logo at the start, end, or after a break in the program.
Mentions or shout-outs. Your brand or product is explicitly mentioned in the dialogue or discussions within a program. This type of placement works especially well in radio, where hosts, for example, casually talk about your product or service on air.
Immersive or native advertising. Your ad seamlessly blends into its environment, adopting the format and style of the surrounding content to maintain a smooth experience for the audience. On the internet, this can take the form of an article discussing a topic where your brand excels, perfectly aligning with the page’s content.
Contests and integrated games. Your product or service is promoted through a contest or game directly linked to or integrated into a program. For example, this type of product placement occurs when a radio station hosts a game where winners receive your brand’s products.
Multi-screen campaigns. Your product or service's advertising extends beyond the main program or sequence to include digital interactions, often through social media or web apps. For instance, a QR code might appear on screen (TV, tablet, smartphone, etc.) directing your audience to an online platform that promotes your brand...
How much does product placement cost?
It all depends on the type of integration you're aiming for, the medium, and the duration. You’ll also need to consider potential production costs and influencer fees if you plan to promote your product or service through a public personality.
RMB is here to offer tailored solutions that fit your specific needs and advertising budget.
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Why not produce your own branded content?
Innovative advertising solutions, such as co-branding and special collaborations, allow your brand to create unique, immersive content experiences. Engage your audience in a way that goes beyond traditional advertising!
- Custom episode or show. You can create a dedicated episode or sequence that integrates your product or service into the storyline or concept of an existing show. For example, your food brand could sponsor a special “Holiday Recipes” segment in a cooking show.
- Exclusive content. Create original, exclusive content that complements an existing program. This could include producing a mini-series or web series that blends both the show’s theme and your brand’s identity, or even making a behind-the-scenes video that features your product or service.
- Live events & activations. In partnership with a program or media, you can organize large events outside of the screens. This boosts the interaction between your brand, your audience, and the content you are associated with.
Associated content
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Engage your target audience with a fresh message and enhance your brand experience!
Reintroduce your brand to your target audience and strongly reaffirm its positioning.