Capture the attention of a younger audience who might not know much about your brand and make a lasting impression!
Content Creation: a new goldmine for brands
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What is content marketing’s ultimate goal?
Slice, RMB’s content creation agency, specializes in content marketing.
Content marketing, also known as 'content creation,' refers to the process of designing, producing, and distributing various materials (texts, videos, images, infographics, podcasts, etc.) intended to be shared, consumed, and shared across all online platforms (websites, social media, blogs, streaming channels, etc.).
For brands, the main goal of content creation is to attract, engage, and retain your target audience by delivering valuable content that meets their needs—whether it's informational, entertaining, or simply enjoyable. Embrace innovative communication strategies and elevate your marketing approach by making content marketing a key part of your strategy!
What services does a content creation agency offer?
A content agency offers a variety of services aimed at strengthening a brand’s presence across different channels, particularly in the digital and social media spaces.
Slice, the content agency linked to RMB, is a “full-service” content agency with multiple areas of expertise: strategy and consulting, writing and production (written, visual, video, and audio content), creation of engaging concepts and formats, digital campaign management and distribution, monitoring of posts, campaign performance reporting and analysis, and more.
In a nutshell, Slice can bring your content creation project to life from the ground up. Our agency walks you through every step, blending creativity, technical expertise, and strategy to help your brand forge meaningful connections with its audience. SLICE’s mission is simple: craft impactful, unforgettable stories for your brand with high-quality content.
And that’s not all, Slice also has its own production studios. This gives us a huge advantage, offering maximum flexibility and responsiveness, so we can quickly meet your needs while taking charge of every step of the creative process.
A real partnership where we capitalized on each other’s strengths to offer high-quality, relevant content for young parents. The professionalism of the production and the efforts made to promote the initiative across social media and TV were greatly appreciated. And to top it off, a dedicated, friendly team that made working together a great experience
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What’s the difference between brand content and content marketing?
Brand content is all about your brand creating content that showcases its values, personality, and unique universe. In short, brand content "tells" your brand's story. It aims to inspire, entertain, or move your audience to form a lasting emotional connection.
Content marketing, on the other hand, focuses on producing valuable, informative, educational, or entertaining content designed to attract and engage your target audience, meet their needs, and ultimately convert them into customers. It’s all about building engagement, generating leads, and driving sales.
In reality, brand content and content marketing aren’t opposites—they work together perfectly. By combining both approaches, you can supercharge your brand’s impact!
Why should you engage in content marketing?
Content marketing, or content creation, offers many advantages:
- Added value. Content strategy focuses on delivering real added value to your customers through useful, entertaining, or educational information. This helps position your brand as an expert in its field while directly addressing the unique needs of your consumers.
- Authentic engagement. By offering high-value content, your brand builds a deeper, more lasting connection with your audience. Content helps create an emotional bond and genuine closeness with your consumers which boosts their long-term engagement and loyalty.
- Precise & personalized targeting. Content marketing, especially on online platforms, allows for highly personalized targeting. You can deliver your content to very specific audience segments based on factors like gender, age, geolocation, interests, and more. This ensures you're reaching the right people at the right time.
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You can pick from a wide choice of different content types
In content creation, the possibilities are endless. Your choice will depend on several factors: your brand's goals, your target audience, your budget, and more.
Here are some of the options available:
- Video production: promotional videos, tutorials, interviews, customer testimonials, stories, or animations for social media, entertaining content, etc.
- Podcast production: informative podcasts, interviews, discussions, audio storytelling, etc.
- Visual content: infographics, photos, or visuals for social media, advertising images, web banners, etc.
- Live streaming: webinars, virtual events, conferences, gaming tournaments, live streaming on platforms like Twitch, YouTube, or Facebook, etc.
- Digital series: video or documentary series on specific topics, created for brand promotion, etc.
With the help of our content creation agency, Slice, you get to explore all these exciting possibilities!
What are the rates of a professional content creation agency?
Content creation can range from simple, low-cost projects (like social media posts) to large-scale productions that require significant resources (such as commercials or web series). Typically, audio production costs are lower than video creation.
In both cases, budgets vary based on the quality of content to be produced: content that meets high professional production standards or content that isn’t strictly professional but of sufficient quality for broad distribution.
Costs also vary based on the tools and equipment required (cameras, microphones, lighting, editing software, etc.) and the human resources involved (actors, hosts, designers, graphic artists, screenwriters, directors, editors, technicians, etc.).
While content creation requires an initial investment—especially for more complex projects—it delivers a strong long-term ROI. Once created, your content can be reused, shared, and adapted across various platforms, helping you optimize your marketing budget. Additionally, high-quality content often results in many organic shares, reducing the need for paid distribution on social media.
From modest budgets to larger-scale projects, there’s a content marketing solution that works for you!
Associated content
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Engage your clients and build loyalty with exclusive content specially created for them
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Use influencer campaigns on social media to reach a younger audience.
Use the right tone and medium to effectively engage your younger clients