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How video games and e-sports present new perspectives
Gaming barometer: 2024 focus
New data and key trends: RMB and Sparkers unveil the 2024 Gaming barometer. Discover why video games are a must-have media channel.
Gaming, streaming, engagement: a thriving dynamic
After a first edition widely praised for its clarity and depth, RMB and Sparkers are back with a fresh update of their gaming barometer - your go-to source for understanding the video game market in Belgium and the fast-evolving e-sports industry. The mission remains the same: give brands sharp, actionable insights into a booming ecosystem where audiences are huge, young, passionate… and more connected than ever.
Because gaming is no longer just a leisure activity — it’s a media platform. In 2024, video games solidify their position as the leading force in digital entertainment, driven by blockbuster franchises like EA SPORTS FC 25, Call of Duty, and Minecraft, as well as the continued rise of live streaming.
Are you curious about how to break into advertising in gaming in Belgium? This updated barometer is packed with the numbers and trends you need to get started.
A barometer at the crossroads of media and entertainment
Resulting from a strategic partnership with Sparkers, the 2024 edition of the gaming barometer offers a clear snapshot of gamer behavior in Belgium, game monetization trends, streaming platforms usage, and today’s most impactful video games.
Key trends revealed:
- despite a drop in global sales compared to 2023, gaming remains the No.1 digital entertainment sector in Belgium.
- video game consumption continues to go digital (75% of average quarterly consumption in 2024 vs. 67% in 2023), although retail channels (webshops & physical stores) still see peaks at the end of the year.
- live streaming is a daily habit: 158,000 Belgians (vs. 140,000 in 2023) tune in each day to watch live streams.
- virtual sports are booming: football, led by EA SPORTS FC 25, remains a powerful economic engine with over €13.6M in revenue generated.
- minecraft remains the undisputed VOD king, while League of Legends dominates live streams.
158,000
Average number of Belgians watching a live stream daily
67 million
Total hours of live streaming watched in 2024
1.6 million
Daily VOD views in 2024
Other key findings
- the most popular video games in Belgium are action and football blockbusters, increasingly consumed in digital format (Call of Duty, EA SPORTS FC, Dragon Ball).
- nearly 79% of game sales in Q3 2024 were digital, confirming the shift from retail to streaming platforms like PlayStation Network, Steam or Xbox Live.
- YouTube Gaming audiences are surging: VOD content now draws 1.6 million daily views — nearly one in six Belgians watches gaming videos on demand every day.
- Belgian content creators are gaining influence: Le Coyotte Pilote passed 119 million cumulative views this year, while Wazz reached 1.6 million subscribers.
Do you want the full report? Request here the full 2024 gaming barometer in PPT format.
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