Gaming as the new media
Le jeHow video games and e-sports present new perspectives .
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The gaming boom
Across the globe, gaming and e-sports are growing at lightning speed. Today, they are no longer just consumed by gamers—they have become a popular pastime for countless spectators as well. This expanded audience opens up exciting new possibilities for marketing and advertising.
You are wondering if this new media is right for your brand? RMB and Sparkers, leader in gaming market data analysis, have joined forces to share key metrics with advertisers, helping them understand the reach of this new communication channel both globally and within Belgium.
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Number of gamers in Belgium (2023)
Average age of gamers in Belgium
Number of Belgians watching live gaming streams daily
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Other key results
- 37% of Belgian gamers are over 35.
- Nearly one in two gamers is a woman. The share of female gamers has steadily increased over the last 15 years.
- Live stream viewers tend to be younger than gamers.
- In 2023, the top three games streamed live by Belgians were: League of Legends, GTA V, and Fortnite.
You want to know more? Feel free to ask for our gaming barometer
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You are thinking about using gaming as a communication channel? You want to learn more about the commercial solutions offered by RMB?
