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Napoleon Sports – RMB creates engagement through podcasts
Engage your clients and build loyalty with exclusive content specially created for them.
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You are committed to strengthen your presence among your audiences and create an engaging connection with them? Podcasts are an immersive and captivating way to reach your target audience while providing them with highly relevant information.
Combining an innovative broadcast format with a consistent theme can make a difference in your communication strategy.
Get some inspiration from the podcast series ‘Nonante Minutes’, produced for Napoleon Sports & Casino. This project successfully captured the attention of football enthusiasts in a unique way, and it also enhanced the advertiser’s brand image.
577.537
Video views on YouTube
1.901
Listens on Spotify & Deezer
523.607
Impressions on Facebook & Instagram
Bring the fans together with a new way of communicating
Napoleon Sports & Casino aims to strengthen its reputation among sports fans in general, and football fans in particular, by offering engaging content that aligns with the aspirations of its target audience.
The challenge? To create content that is all together entertaining, informative, and engaging, to reach a specific public.
- Advertiser: Napoleon Sports & Casino
- Target Audience: Football fans and sports enthusiasts
- Objectives: Enhance brand awareness and engage the sports community
- Period: April - June 2023
- Format: Weekly audio and video podcasts
- Main Media: Digital platforms and social media
Strategy
To support Napoleon Sports & Casino, RMB and its creative unit designed and produced a series of 90-minute podcasts called "Nonante Minutes." Dedicated to the latest news in Belgian football, these podcasts stand out for their direct tone and personalised approach.
The concept’s key points:
- A native format tailored to the consumption habits of sports enthusiasts.
- Strong, original content, well-packaged, and different from classic TV magazines.
- High-quality hosts, well-known speakers from social media and streaming. Nesrine Jebali, a sports journalist and social media creator, moderates the podcasts. Lemed (Meidhi), a streamer, YouTuber, and gamer on Twitch, adds a good dose of humor.
- Renowned guests: Division 1 football players and other high-level Belgian athletes share their insights and experiences.
- A close and authentic tone to strengthen the connection with younger generations.
Media plan
The RMB team developed a customised broadcasting strategy, leveraging the audience of streaming platforms and social media to maximise the project's reach. ‘Nonante Minutes’ is more than just a podcast; it’s a weekly event that brings the fans together.
A cross-platform distribution:
- 7 podcasts produced in both video and audio versions.
- Weekly broadcasts on a dedicated website, on YouTube, Spotify, and Deezer.
- Creation of a 'Nonante Minutes' page on Facebook and a specific Instagram account to promote and share the podcasts on social media.
- Digital promotion through the social media channels of the hosts and partners.
Results
The ‘Nonante Minutes’ project shows that it is possible to explore new media opportunities beyond traditional channels. This dynamic podcast combines originality and relevance by connecting high-profile athletes with expert hosts. It successfully captures the advertiser's target audience's attention.
A high-performing campaign:
- Exceptional audience rates: The “Nonante Minutes” campaign reached record levels on all digital platforms.
- A well-received novelty: The success is all the more remarkable given that the name “Nonante Minutes” was previously unknown to the targeted audience.
- Optimal budget management: The media performances were achieved without exceeding the budget, thanks to efficient cost management.
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