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Dive into a year of concrete and measurable impact
Advertising Solutions for Committed Brands
Ready to shape tomorrow? Let the world know today!
Sustainable development and advertising aren’t mutually exclusive—they can reinforce one another. Advertising is a powerful lever for shifting narratives. As a changemaker, your message deserves the spotlight.
At RMB, we believe a more responsible communication deserves more than just filling ad space – it deserves to make an impact. Our BLUE label solutions are here to amplify your sustainability efforts, supercharge your brand’s influence, and build lasting trust with consumers.
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Advertising tailored to your needs
Campaigns conveying eco-responsible messages are not campaigns like any other - they’re all about values, future, and building trust. Whether you're a major brand or an ambitious start-up, we’ve created advertising formats that are perfectly suited for brands aiming towards transition. Our BLUE solutions guarantee:
- A stronger brand image: choosing our Blue solutions clearly communicates your values and positions your brand as both coherent and distinctive.
- Credible, targeted messaging: our ad packages reflect your mission—through timing, creative treatment, and media selection—for maximum relevance.
- Positive social impact: every BLUE campaign aims to inspire and raise awareness, contributing to more conscious consumer behaviour.
- Premium visibility: BLUE placements are top-tier and editorially enhanced, across video, audio, and digital platforms.
- Expert guidance: from concept to final report, RMB works with you to build your campaign. Our approach is based on listening, co-creation, and a shared commitment to advertising practices geared toward a more responsible future.
By choosing BLUE, you transform your communication to make a sustainable impact!
Blue Brand: the showcase for brands that want to take action
Across all RMB-managed media — television, radio, digital, and cinema — RMB offers dedicated spaces labeled “Blue Brand”, integrated into advertising slots and marked by distinctive jingles that are easily recognizable by consumers.
Only brands whose messages align with the United Nations Sustainable Development Goals (SDGs) are eligible for the Blue Brand label.
With Blue Brand, your advertising message doesn’t get lost in the noise. For a limited price increase of up to 15%, you gain several exclusive benefits: spot broadcasting in a branded environment designed around the Blue Brand identity, preferred placement within advertising slots, highlighting your brand in RMB’s B2B communications to the advertising market, presence on BluePub.be (public platform featuring all current RMB campaigns with a sustainable focus, allowing consumers to explore your commitments further).
But that’s not all: part of your investment is reinvested into projects aligned with one of the 17 UN SDGs. In other words, beyond telling your brand’s story, you also help write the story of actions that improve our shared future.
Blue Minutes: Donating Advertising Space
Inspired by the concept of “cafés suspendus,” Blue Minutes is a solidarity-driven advertising initiative. Advertisers broadcasting campaigns on RMB media can choose to donate a portion of their ad space to an association that lacks the resources to reach the general public.
Through RMB acting as a facilitator, multiple donors can combine their contributions to support the same campaign, providing broader visibility for associations working for the common good.
Blue Minutes campaigns specifically support nonprofit actors operating within one of the 17 United Nations Sustainable Development Goals (SDGs).
Participating in Blue Minutes shows your clients that your values go beyond your products. It demonstrates that your advertising budget also contributes to a more humane and responsible society.
Blue Upstarter: boost your impact through video
Are you a startup committed to sustainability and looking for visibility? With Blue Upstarter, we spotlight the most committed young brands—even with limited budgets.
RMB partners with Upcut, Belgian experts in snackable video content, to offer a cost-effective package combining professional video production and digital campaigns across RTBF media. RMB cuts its margins to make media space more affordable, while Upcut repurposes your existing materials into modern, high-performing web-friendly videos.
It’s the perfect solution for those ready to drive change - without blowing the advertising budget.
D-Carbonize’s mission is to lower corporate carbon footprints through our SaaS tool. Thanks to Blue Upstarter and RMB’s professionalism, we significantly boosted our impact in Belgium and increased our web traffic with a well-crafted message.
Blue Speaker: get your message heard
Got a message with a positive impact that needs to be heard? With Blue Speaker, RMB and GiveActions team up to give it voice—through the power of audio.
Blue Speaker is a budget-friendly solution combining a professionally produced audio spot by GiveActions and a campaign on RMB’s digital audio network.
Audio hits instantly — it’s emotion in a split second, connection through closeness, and impact through repetition. For brands that have a sustainability objective, it’s a chance to speak to both heart and mind. Let your voice resonate… without blowing the budget.
Blue Access: advertising for everyone
More responsible advertising is also more inclusive and accessible to all. RMB and RTBF have joined forces in a technical collaboration to launch Blue Access, an innovative advertising solution that allows advertisers to make their TV spots accessible to deaf, hard-of-hearing, blind, or visually impaired audiences through subtitles and audio description.
Specifically, when you broadcast your campaign on RTBF channels in this format, you gain dual benefits:
- Broader visibility, as your message now reaches the entire population without exclusion.
- Enhanced brand image, by associating your communication with a tangible approach to inclusion and social responsibility.
TV advertising with subtitles and audio description follows a virtuous logic: it promotes fairer advertising that reflects values of openness, diversity, and respect. By choosing Blue Access, your brand doesn’t just broadcast a message – it ensures that your commitment is heard and understood, without barriers.
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