AMMA 2026: RMB wins 4 prestigious awards
Each year, the AMMA honors initiatives that advance the media and advertising market in Belgium. At the 2026 edition, RMB stands out with 4 awards in the categories Media Saleshouse OTY, Media Sustainable Development Award, Innovation & Development OTY, and Best Use of Native & Content. This recognition confirms RMB's ability to turn advertisers' challenges into concrete, effective, responsible, and innovative solutions.
AMMA, the Market Benchmark
The AMMA — Annual Master in Media Awards — are among the most prestigious awards in the Belgian advertising sector. Organized by CommPass, they annually recognize campaigns, innovations, and expertise that drive the market forward.
For advertisers, partnering with an agency awarded at the AMMA is a true mark of credibility. These awards honor the ability to generate media performance, anticipate market trends, and create solutions that deliver real impact.
One ‘GOLD’, two ‘SILVER’ and one ‘BRONZE’: in this 2026 edition, RMB is among the top winners with 4 major distinctions in the categories Media Saleshouse OTY (Silver), Media Sustainable Development Award (Gold), Innovation & Development OTY (Silver), and Best Use of Native & Content (Bronze).
A management company reinventing its profession
Following its notable successes at AMMA 2022 and 2023 (with two consecutive GOLD awards), RMB once again confirms its position among the market's leading management companies with a SILVER in the Media Saleshouse of the Year category.
The jury praised a vision that goes far beyond selling advertising space. RMB today structures a true ecosystem where media, data, technology, content, and innovation work together to create more value for brands.
Among the differentiating elements: the Media, Data & Tech integration, a structured digital acceleration, the growth of the Creator Economy, innovations around advertising accessibility, and a sustainable strategy fully integrated into the agency's activities.
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A sustainable vision serving brands
RMB wins a GOLD in the Media Sustainable Development Award category thanks to its "Advertising That Matters" strategy.
In response to growing consumer expectations, the agency has developed the Blue ecosystem that helps brands build more responsible, credible, and impactful communication. Inclusive advertising, solidarity advertising, positive advertising, new advertising narratives: each initiative aims to turn communication into a lever for transition.
The jury notably recognized RMB's ability to offer solutions directly actionable by advertisers and to advance the entire Belgian advertising ecosystem on sustainability issues through studies, editorial content, impact measures, and experience sharing.
Innovation Serving Everyone
With its project dedicated to advertising accessibility, RMB also received a SILVER in the Innovation & Development OTY category.
In collaboration with RTBF, the agency enabled the broadcast of subtitled and audio-described ads on the Belgian TV market. A first that allows visually and hearing-impaired people to fully access advertising content.
Beyond technological innovation, RMB supported the entire market through a White Paper, the evolution of the D-Mat standard, and raising advertiser awareness. A major step enabling brands to broaden their audience while boosting social commitment.
When Content Becomes an Event
In the Best Use of Native & Content category, RMB wins BRONZE for a campaign demonstrating the power of content when designed as a cultural experience.
To support the highly anticipated return of the series "bref." on Disney+, RMB's Content teams created a native setup led by creators authentic in replicating its narrative style.
Result: over 1.4 million people reached, massive community engagement, and a campaign that naturally fit digital habits. Further proof that top-performing content often looks least like advertising.
4 awards, one shared ambition
These 4 RMB awards at AMMA 2026 highlight a strong belief: the most effective advertising combines performance, innovation, responsibility, and cultural relevance.
For RMB, these honors primarily recognize the work of its teams, the trust of its media partners, and the collaboration built daily with advertisers and their agencies.
Today and tomorrow, RMB will continue to advance brands with media solutions that create value, meaning, and results.
