Boost your visibility to the max

An outstanding spotlight

The European Football Championship is one of the biggest international sports events, with huge TV and web audiences. For advertisers looking to get maximum visibility, it is also a fantastic opportunity.

You would like to build a strong connection between your brand and the Euro audience? The next edition will take place in 2028 in the UK and Ireland.

In the meantime, check out the stats from UEFA EURO 2024. La Une and Tipik on TV, and Auvio online, aired all 51 matches of the tournament. With 3,289,000 viewers in the southern part of the country, that’s over 7 out of 10 French speakers watching at least one match. Not surprisingly, the Red Devils had the highest viewership. The number of views on Auvio skyrocketed!

Other key results

• 420,000 average viewers per match, with a 9.4% rating (live + vosdal).
• The average market share per match saw a significant increase in the male demographic: 53% for Men 18-54 years old (live).
• The "black, yellow, red" matches sparked national excitement.
  • 85% average market share (PRA 18-54 live) for the 4 Red Devils games. The average market share for Men (18-54 years) was 82%.
  • Highest TV audience for the "France – Belgium" match, with 1,466,630 viewers, reaching 33% (reach 10 min).
  • Biggest Auvio success also for the "France – Belgium" match, with 457,381 views.
• With a consolidated market share of 36% for 15-54 year-olds (live; 08h-24h) during the entire competition, the RTBF channels (La Une & Tipik) saw a +52% increase compared to the same period in 2023 (14/06 – 14/07).
• The 254 ad screens surrounding the Euro 2024 matches generated a total of 1,654 GRPs among PRA 18-54 year-olds.
• In terms of age, the RTBF viewers and Auvio visitors share complementary profiles. The TV match audience is 30% made up of 15-44-year-olds, while this group accounts for 55% of the views on Auvio.

Source TV : Audimétrie Sud ; Euro 2024 (14/06 au 14/07/2024) ; 51 matchs sur La Une et sur Tipik

Source Auvio : RTBF