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Balnz launches its Beta version
Balnz, the app supported by RMB that turns screen time management into a collective challenge, is launching its Beta version starting September 2025. Primarily aimed at agency contacts — clients, partners, schools, and employees — this first phase prepares for an enriched V1 planned for November, where advertisers can join the adventure by offering their own rewards.
In-Game Disconnection
Excessive screen use is proven to pose risks to individuals' mental and physical health. On average, young people spend over 6 hours daily on their smartphones.
The Balnz app, created by Sebastien Haas, aims to turn this reality into a positive opportunity. Its concept? ‘Disconnection’ challenges paired with motivating ‘rewards.’
From the start, RMB has supported Balnz in developing its business model. And by the end of 2024, our agency reinforced this support by joining the company’s capital.
After months of analysis, testing, and validations by ‘Beta testers’, RMB and Balnz are proud to announce the launch of the first version of the solution designed to encourage smartphone users to manage their screen time better.
Balnz launches its first challenges
Starting September 2025, a Beta version of the Balnz app will be available. Although open to the general public, it is primarily aimed at RMB contacts: employees, clients, media partners, schools, etc.
Each user can create their own challenge and encourage their circle – family, friends, colleagues, teams, students, etc. – to reduce their screen time by offering an engaging reward they set up themselves.
Balnz has considered all situations where digital disconnection strengthens human reconnection. Imagine a parent, manager, teacher, or artist challenging their children, employees, students, or audience to avoid using smartphones in exchange for a reward: Play – Win – Enjoy!
Advertisers: Focus on November
This Beta version of Balnz lays the groundwork for a V1 with even more features expected in November 2025. This V1 will include a catalog of exclusive rewards, fueled by RMB's partner advertisers. Offers, discounts, unique experiences: brands will have the opportunity to partner directly in a project that combines digital sobriety, well-being, and innovation.
By joining Balnz as an advertiser, you'll gain unique visibility: align your branding with a strong social mission, connect with an engaged audience, and promote sustainable digital practices. Balnz is a responsible and distinctive lever for your brand!
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