RMB Impact Report 2025
RMB unveils its 2025 Impact Report and confirms a clear ambition: to make advertising a driver of transition. Over the months, our advertising management has structured, measured, and fulfilled its CSR commitments, both in its commercial offerings and its media ecosystem. From the OEF method to BLUE devices, discover how performance and sustainability now move forward hand in hand.
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A CSR year serving the market
2025 marks the realization of our advertising agency's ambition: putting responsibility at the heart of our model. Our RMB 2025 Impact Report lists all the actions taken to embed sustainability both in our commercial offering and in our role as a media player.
On the commercial level, the creation of the BLUE umbrella brand now structures our initiatives. Solidarity advertising, positive advertising, new narratives, etc.: a clear, measurable approach aligned with several of the UN's 17 Sustainable Development Goals (SDGs).
On the ecosystem level, RMB works closely with publishers, media agencies, advertisers, and sector associations. Our agency commits alongside all stakeholders to support the evolution of the advertising market and accelerate its transition to a more responsible model.
In an uncertain environment, it is precisely by asserting an ambitious and distinctive CSR policy that we build a lever for sustainable performance and long-term value creation.
Media Performance & Measurable Impact
How to reduce the environmental impact of a media campaign? RMB provides concrete answers. In 2025, we became the first advertising agency to accurately assess its footprint using the OEF method, a methodological framework recognized by the European Union.
Media campaigns are now the main source of environmental impact in the sector, notably due to the devices used by audiences.
Content optimization, file eco-design, thoughtful distribution strategy, partner selection with commitment: we support you towards more sustainable campaigns, without compromising performance.
Transforming Stories, Avoiding Greenwashing
Communicating about commitments is essential. But it must be done rigorously. The 2nd edition of the Greenlight study (13,368 ads analyzed in 2024) shows a decline in overall greenwashing in Belgium. An encouraging trend, but with persistent risks.
RMB acts for credible advertising: workshops, awareness of discrimination issues, promotion of accessibility through audio description and subtitles. Inclusive advertising. Responsible. Effective.
Our ambition? To guide you toward transparent stories, aligned with your consumers' expectations and the new European regulations.
A dynamic driven by our teams
The transition starts internally. Frescoes, business workshops, soft mobility, responsible moving, workplace well-being: by 2025, our employees have been full participants in this evolution.
Sustainability is no longer peripheral. It shapes our professions, decisions, and long-term vision.